If you’ve been following the noise around JioStar telling the ICC it two more years of its media-rights deal, don’t mistake it for a walkout. This isn’t a breakup. It’s two partners who don’t really work together but also can’t survive without each other. That’s the uncomfortable truth running through global cricket right now, there’s only one major buyer, and only one major seller that matters. Neither has a Plan B.

The prices simply don’t add up

When Disney India snapped up ICC rights in 2023 for $3.04 billion, it was paying roughly Rs 138.7 crore per match across 179 games.

To put that in perspective, an IPL match today costs broadcasters around Rs 114 crore, It airs in perfect India prime time, It features top-tier global and Indian stars, and it’s one of the most premium sports pro

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