The former Warner Bros director, who is currently chief advertising, group data and new revenue officer at Sky, and will take up the role next year.

Sky executive Priya Dogra has been announced as the new chief executive of Channel 4.

The former Warner Bros director, who is currently chief advertising, group data and new revenue officer at Sky, and will take up the role in March next year.

Jonathan Allan will remain as the broadcaster’s interim chief executive until then, a role he has been in since Alex Mahon resigned in April.

Ms Dogra said: “Joining Channel 4 at this moment is a genuine privilege.

“Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark

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