Wellness spending in India is shifting from discretionary indulgence to what several industry leaders describe as a long-term investment—one that consumers view in the same lens as personal finance planning. A rising share of people are prioritising recovery, mental balance and preventive health, fuelling a rapid expansion in longevity-focused services.

Industry estimates show India’s wellness tourism market was valued at $32.8 billion in 2024, with projections placing it at $57.2 billion by 2033. This growth reflects changing behaviour among travellers, said Ritwik Khare, Founder and CEO, ELIVAAS, who notes a shift “from being an occasional indulgence to a consistent lifestyle priority.”

Travellers are booking shorter, more frequent wellness-led breaks that focus on “recovery, mindfulne

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