FRAI highlighted that platforms offering deep discounts, fast delivery and heavy marketing are reshaping consumer behaviour. As a result, local grocery and kirana shops are losing customers and experiencing a sharp fall in sales

The Federation of Retailer Association of India (FRAI), which represents nearly 80 lakh micro, small and medium retailers and 42 retail associations across the country, has appealed to the government for urgent support to protect small retailers who are facing a serious survival crisis due to the rapid growth of e-commerce and quick-commerce platforms, an official statement said.

The FRAI marked the 9th National Retailers Day in New Delhi on Wednesday. Read More

FRAI highlighted that platforms offering deep discounts, fast delivery and heavy marketing are r

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