Wendy's is jumping on the quarter-zip trend with a "Quarter Sip" deal.
"That’s right: we’re sophisticated, we’re grown-up, we’re cleaning up our resume. It’s all about the Quarter Sips now," Wendy's said in an email to USA TODAY. This isn't the first time the chain has embraced a trend. They also recently launched a deal as an ode to the viral '6-7' phrase.
For the "Quarter Sip" deal, Customers can order a 25-cent soft drink of any size when making a purchase when using an offer found in Wendy's app. The deal began Dec. 8, and is available through Dec. 14.
The fast-food chain said that the deal was "tailor made for quarter zip style icons." A quarter-zip is a piece of knitwear, not a tailored garment.
The company partnered with Jayson Gymafi, whose Nov. 5 Tik Tok video launched the "Quarter Zip Movement." "Wendy's is officially part of the Quarter Zip Movement," Gymafi said in a promotional video posted Dec. 8.
USA TODAY reached out to Gymafi for comment and did not receive a response as of late Dec. 9.
Quarter-zip becomes Gen-Z fashion statement
The quarter-zip has become a symbol of Gen-Z and late-millennial aspiration, with singer and rapper T-Pain posting a photo of himself to Instagram in the sweater style with the caption: "401k and a quarter zip."
Gymafi's quarter-zip video, where he and friend Richard Minor are seen wearing the sweaters and swirling matcha drinks, amassed nearly 30 million views as of Dec. 9.
“We don’t do Nike tech, we don’t do coffee, it’s straight quarter zips and matcha round here,” Gymafi says. “He (Minor) was talking about some putting on a Nike tech to come outside, I told him, what are you doing? We’ve upgraded in life, we wear glasses now, we wear quarter zips now.”
In a Nov. 23 interview with ABC News, Gyamfi emphasized that "the man makes the clothes, the clothes do not make the man," adding that it’s important for young men to recognize the distinct feel and look tied to certain pieces of clothing.
"You're not used to seeing people drinking matcha's and wearing quarter-zips coming where I come from as a young Ghanian man from The Bronx," he added. "Just expand your horizons in this life, that's the reason for the matcha."
This article originally appeared on USA TODAY: Wendy's embraces quarter-zip trend, offers 'Quarter Sip' drinks
Reporting by James Powel and Diana Leyva, USA TODAY / USA TODAY
USA TODAY Network via Reuters Connect

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