The WTA Tour's deal with Mercedes-Benz could be worth $500m

The WTA (Women’s Tennis Association) has penned a decade-long partnership agreement with Mercedes-Benz believed to be worth as much as $500m (£376m).

The deal, announced at the Mercedes factory in Stuttgart with WTA co-founder Billie Jean King and 20-time grand slam winner Roger Federer in attendance, will see the automotive behemoth become a “premier partner” of the WTA Tour from the start of the 2026 season and could be worth $50m per season.

King described the agreement as a “dream”, joking that she was “still slapping herself” in disbelief.

WTA Ventures declined to comment on the value of the deal, but City AM understands that a break clause has been inserted into the agreement which can be activated after six years.

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