Warner Records Group has appointed veteran A&R executive Jeff Sosnow as president of Reprise Records, adding to his current role as evp of A&R for Warner Records. Based in Los Angeles, Sosnow will report to WRG co-chairman and CEO Aaron Bay-Schuck.

In his expanded remit, Sosnow will oversee the next chapter of Reprise — a storied imprint founded by Frank Sinatra in 1960 and originally helmed by industry icon Mo Ostin — while continuing to guide Warner’s A&R strategy.

Sosnow has played a pivotal role in shaping Warner’s roster, which includes Benson Boone, Rufus du Sol, Nessa Barrett, Billy Strings, Brandy Clark and The Neighbourhood. His success in driving hits for Boone, du Sol, and Strings earned him Billboard’s Executive of the Week in early 2024. Since joining Warner Bros. Records in

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