The Digital Entertainment Group , a coalition of several dozen stakeholders across programming, technology and retail, has launched a new alliance called DEG. AI .

The goal of the new effort is “helping guide the media and entertainment industry through its artificial intelligence transformation, with a core mission to amplify human creativity,” the trade group said.

The AI revolution is opening up new horizons in animation, post-production and other areas, but the fast-evolving technology is also unsettling the creative community and prompting lawsuits over the training of video models.

Concerns are mounting, especially as above-the-line labor unions head into another round of contract talks with studios and streamers in 2026, about the viability of traditional copyright protection

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