'I’m becoming a Labour peer to bring some high-street realism to Westminster by amplifying the voices of our shoppers,' Iceland boss Richard Walker writes

Chat to shoppers in any town and they will tell you that the cost of living is a worry.

It is an issue that has long been close to my heart. From campaigning to change the law to make infant formula more affordable for new parents to helping families avoid loan sharks.

Last year, I travelled the length and breadth of the country listening to some of our 30,000 amazing Iceland colleagues and five million weekly customers. We summarised our findings in the ‘Iceland Manifesto’, which we published just before last year’s election.

We found that people felt unrepresented by politicians and were struggling with the affordability of pretty

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