The Instacart website on a laptop computer. Tiffany Hagler-Geard/Bloomberg/Getty Images New York —

Online grocery delivery service Instacart used AI to charge different prices for the same item, up to 20% more for different shoppers, a new report says.

An investigation from Consumer Reports and Groundwork Collaborative revealed Tuesday that Instacart displayed different prices on the same household staples sold at well-known stores, including Albertsons, Costco, Kroger, Safeway and Target. The report said customers are “unknowingly part of widespread AI-enabled experiments.”

“Corporate practices like these increase prices for American families. When prices are no longer transparent, shoppers can’t comparison-shop. When prices are no longer predictable, shoppers can’t properly b

See Full Page