TEXAS — Amanda Utter has voiced commercials, in-store specials and has also been the announcer for live events across her 20-year career. But within the last five years, artificial intelligence (AI) has advanced enough to where she is unsure of her future in the voiceover industry.

“I want our children coming up to be able to have a life in the arts like I had,” she said. “And I don’t want that taken away because a robot thinks they can do it better.”

Utter is alluding to a U.K.-based company, ElevenLabs, introducing celebrities’ voices in their “Iconic Marketplace.” Most recently, actor Michael Caine was announced to join the company’s roster of available celebrity AI voices.

“The Iconic Marketplace is a curated, two-sided platform where companies can request access to iconic talent fo

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