Dec 10 (Reuters) – Reddit said on Wednesday it had started testing verified profiles, a new feature aimed at increasing transparency on ‍the social media platform.

The company said that the introduction of a grey checkmark next to usernames is designed to help users identify individuals and businesses in scenarios where verification is crucial, such as ‌during official brand announcements.

The verification process ‌is voluntary and opt-in, and selected users must actively contribute on Reddit.

“We’re kicking this off with a small, curated group of individuals– most of whom have already self-identified on Reddit– as well as businesses that currently hold an official badge,” ‍Reddit said in a blog post.

Verification helps to combat misinformation and enhance accountability at a time when

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