Every day it feels like some streaming site announces either a price hike or a competition-killing merger that will inevitably lead to higher prices. It’s not great. But today is different. YouTube announced something different. It will soon let you customize your streaming subscription so you can save money. In 2026 it’s launching more than ten genre specific plans at a lower price.

In “early” 2026, YouTube says it’s “bringing more choice and flexibility” for customers via its YouTube TV Plans. (News we first heard about at Variety .) It will launch 10+ genre-specific packages. This will let customers pay for what they want to watch rather than one single package with everything. (Though that option isn’t going away.) From the company’s announcement via the YouTube Official Blog

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