Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: A viral TV drama leads to growth for a number of its featured soundtrack artists on streaming, while Cameron Winter and his main band reap the benefits of year-end list season and more.
Steamy Gay Hockey Drama ‘Heated Rivalry’ Spurs Streaming Gains for Little Mix, Wet Leg & Feist
Heated Rivalry — a steamy new Crave-produced gay hockey drama that’s airing in the States on Max and based on Rachel Reid’s Game Changers series — has quickly taken over the Internet with jus

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