Donald Trump is famous for putting his name or likeness on buildings, steaks, and sneakers -- but his administration is facing headwinds to as it seeks to put his face on a popular national parks pass.

An environmental organization on Wednesday sued the Trump administration over plans to use a rendering of Trump on an all-access annual national parks pass for next year, characterizing the move as the "crassest, most ego-driven action yet" from the administration.

The Center for Biological Diversity accused the secretaries of the Department of Interior and Department of Agriculture of "unlawfully turning the Annual America the Beautiful Pass into a partisan political platform for President Trump," in violation of a federal statute requiring public participation in such decisions.

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