By Juveria Tabassum Dec 10 (Reuters) – Coca-Cola named insider Henrique Braun as its new CEO on Wednesday, replacing James Quincey, as packaged food companies try to adjust their strategies to consumers looking for healthier and more affordable drinks and snacks. The company's portfolio of zero-sugar beverages, as well as its more premium product lines such as Fairlife milk, have held Coca-Cola in better shape in a choppy consumer landscape, in contrast to rivals such as PepsiCo. The consumer goods sector has seen a slew of C-suite changes this year as companies navigate a bifurcated consumer environment, as well as supply chain and operational challenges due to tariffs. Both Quincey and Braun joined the company in 1996 and have held leadership roles across the globe for Coca-Cola. Braun,
Coca-Cola names insider Henrique Braun as CEO, replacing James Quincey
The Daily Guardian12/11
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