Webb Simpson stood on the Quail Hollow fairway with the Bryan Bros Golf cameras rolling and delivered a perspective that validates what the golf industry has been watching unfold for years. The 2012 U.S. Open champion didn’t hesitate when asked directly about YouTube golf during the Bryan Bros’ Road Trip EP.1 . His answer reflected more than casual observation. It revealed a strategic understanding of where professional golf’s audience development must go.

“I think we’ve got to always evolve and pay attention to our audiences, and it seems like to get to the younger audience, it’s an unbelievable avenue to really grab their attention and get them excited about golf,” Simpson said during the filming at his home course.

The numbers Simpson references aren’t speculative.

YouTube golf c

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