Since the beginning of 2023, no innovation has garnered more attention on Wall Street than the rise of artificial intelligence (AI). However, AI isn't the only trend that's been lifting the stock market's tide. Investor euphoria regarding stock splits in influential businesses has played an important role in fueling optimism on Wall Street.

In 2025, five brand-name companies have taken the plunge and completed splits , including Netflix ( NFLX 4.14% ) , O'Reilly Automotive ( ORLY 0.64% ) , Lucid Group ( LCID +4.26% ) , Fastenal ( FAST +1.46% ) , and Interactive Brokers Group ( IBKR +1.66% ) .

A stock split is a tool publicly traded companies have at their disposal to cosmetically adjust their share price and outstanding share count by the same

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