What you need to know • The Head of Instagram, Adam Mosseri, announced that the platform is rolling out "Your Algorithm" to U.S. users for Reels today (Dec 10). • This feature lets users see and control what the AI thinks they like to view in Reels. • Instagram states that while Reels is the first, there are plans to bring Your Algorithm control to the search and home tabs.

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Instagram announces a new feature that's headed for U.S. users that will put them in the driver's seat for the content they see.

Head of Instagram, Adam Mosseri, broke the news about the platform's newest feature:

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