Greenville and the Upstate market are known as a place to move to and visit, much of which has come through the power of social media and word-of-mouth marketing.

A spotlight on Greenville's visibility has been identified by various national lists, including top 10 finishes on Travel + Leisure list of U.S. travel destinations , U.S. News & World Report’s Best Places to Live in the U.S., and USA TODAY's 10Best readers' poll , all of which were voted for in 2025.

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