Bollywood actor Salman Khan recently moved the Delhi High Court, alleging misuse of his “personality rights” by the use of artificial intelligence among other ways and sought directions to refrain from any unauthorised activity.

The 59-year-old actor adds to the tally of high-profile celebrities who have sought similar reliefs.

In brief

Violation of Khan’s personality rights by generating/publishing his image/voice, including by use of AI, superimposition, morphing, etc., to show nexus with or endorsement by him.

Sale of merchandise violating Khan’s personality/publicity rights and the trademarks he owns.

Impersonation or cybersquatting/passing off /usage of Khan’s personality.

Content amounting to disparagement of the plaintiff including by use of AI, editing, morphing, voiceovers

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