Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026.

The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke's current chairman and CEO, will transition to executive chairman of the company.

Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke's supply chain, new business development, marketing, innovation, general management and bottling operations.

Braun was born in California and raised in Brazil. He holds a bachelor's degree in agricultural engineering from the University Federal of Rio de Janeiro, a master

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