Walt Disney Co. agreed to invest $1 billion in OpenAI and license iconic characters like Mickey Mouse and Cinderella to Sora, OpenAI’s short-form, artificial intelligence video platform.
As part of the three-year licensing pact, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a library of more than 200 animated and creature characters from Disney, Marvel, Pixar and Star Wars, according to a statement from Disney on Thursday. The deal doesn’t cover any talent likenesses or voices.
At the same time, Disney will become a major customer of OpenAI, using its tools to build new products and experiences and deploying ChatGPT for its employees.
“The rapid advancement of artificial intelligence marks an important moment for our

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