Fair trade regulator CCI has directed three liquor trade associations in Maharashtra to cease and desist from anti-competitive conduct after finding them in violation of competition rules.

In an order passed on Wednesday, the Competition Commission of India (CCI) has "directed the Maharashtra Wine Merchants' Association, Pune District Wine Merchants' Association and Association of Progressive Liquor Vendors to cease and desist from anti-competitive conduct found to be in violation of Sections 3(3)(a) and 3(3)(b), read with Section 3(1), of the Act".

The proceedings stemmed from information... alleging that these associations collectively prescribed conditions on manufacturers, distributors and sellers of alcoholic beverages.

These included retail margins, new product launch schemes, tra

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