Walt Disney Co. is investing $1 billion in OpenAI under a new commercial partnership with the ChatGPT and Sora developer.

The three-year licensing agreement that will allow users of Sora, OpenAI's artificial intelligence video tool, to create AI videos using more than 200 characters from Disney, Marvel, Pixar and Star Wars, the entertainment giant announced Thursday.

Disney is the first major company to strike a licensing deal with OpenAI on Sora, which uses generative artificial intelligence to create short videos.

"Through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works," Disney CEO Robert Iger said in a statement.

As part of the deal, Disney sai

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