Avatar: Fire and Ash began selling IMAX advance tickets last week, with bookings for all other formats opening yesterday. The initial response has been strong. With over a week to go for release, the film has sold over 50,000 tickets across the two national chains for the weekend as of this morning. That amounts to more than Rs. 3 crore in money. Overall, the weekend advance has climbed past Rs. 4 crore gross.

Strong as these numbers are, they fall short in comparison to Avatar: The Way of Water . At the same time, before release, Avatar 2 had raked in over Rs. 12 crore in pre-sales. To be fair, Avatar 2 was on sale for a longer time, while for Avatar 3, this was effectively the first full day of sales in most cinemas. Still, the gap is considerable, and the initial rush isn’t matching

See Full Page