BATON ROUGE — LSU Athletics has renewed its partnership with Nike through 2036.

Part of this partnership, LSU Athletic Director Verge Ausberry says, will see LSU athletes among the first in Nike's Blue Ribbon Elite NIL program.

The program, described as a first-of-its-kind partnership, will provide schools and athletes an unmatched level of collaboration that prioritizes the future of sport and athlete identity, an LSU news release says, noting that LSU and Nike's relationship goes back five decades.

“LSU and Nike are two of the top brands in sport and an ideal duo," Ausberry said. “We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership. LSU has always been at the forefront of NIL strategy, an

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