Disney is investing $1 billion in OpenAI and is giving the go-ahead for its iconic characters like Mickey Mouse to be used in the AI short-form video app Sora.

The two companies announced a three-year deal that would bring more than 200 characters to Sora with a period of exclusivity for part of the duration of the deal.

Disney CEO Bob Iger painted the team-up as Disney taking the next step in content with the newest technology and waived away concerns about whether the deal represents a threat to human creators.

“We’ve always viewed technological advances as opportunity, not threat,” Iger said.

“It’s going to happen regardless, and we’d rather participate in the rather dramatic growth, rather than just watching it happen and essentially being disrupted by it,” he later added.

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