The Walt Disney Company on Thursday announced plans to invest $1 billion in artificial intelligence company OpenAI, in a deal that will grant the company access to copyrighted characters from "Star Wars," Marvel and other properties for users of AI short-form video generator Sora .

"The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works," Disney CEO Bob Iger said in a statement on Thursday.

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