It's a whole new world for Disney and artificial intelligence now that the company has signed a major deal with OpenAI . In an unprecedented move, the Walt Disney Company will invest a whopping $1 billion in the AI research and development company.

As part of the controversial three-year licensing agreement, Disney will also allow its characters to be used in Sora, the generative AI app where users can generate short-form AI videos using descriptive text prompts.

According to an official press release, a selection of these “fan-inspired” videos will stream on Disney+ .

As part of the new deal, Disney will use OpenAI’s technology to build new products and experiences, including for their Disney+ streaming app. Disney employees will also be given access to ChatGPT as a work tool.

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