It’s your hair’s turn to shine—literally. We’ve been inundated with 10-step skincare routines for the face and elaborate body regimens, too. The market now reflects consumers’ increasing desire to treat our hair with the same consideration and care, with common skincare ingredients like peptides, hyaluronic acid, and alpha hydroxy acids popping up in shampoos, conditioners, hair masks, and more. One such subcategory that has grown from this perspective is scalp exfoliants, which often promise to encourage stronger, healthier hair.

If you think the scalp-care market consists solely of ye olde dandruff shampoo, think again. This corner of the market has introduced tonics, serums, and, of course, scalp-specific scrubs. But this begs the question: Do you really need to exfoliate your scalp? B

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