New Delhi, Dec 11 (PTI) Honasa Consumer Ltd, which owns FMCG brands such as Mamaearth and The Derma Co, on Thursday said it will acquire BTM Ventures at an enterprise value of Rs 195 crore, to enter the fast-growing men’s personal care market.

BTM Venture, the company which owns ‘Reginald Men’ was founded in August 2022 by Trisha Reddy Talasani offers a curated range of men’s products, across personal care, especially sunscreen and serum.

In the last 12-month period (Nov’24-Oct’25), the brand has done over Rs 70 crore top line with nearly 25 per cent EBITDA, said a joint statement.

“As part of the transaction, Honasa will acquire a 95 per cent stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments. The remaining 5 per cent to be acquired af

See Full Page