Next year, one of the biggest highlights in the Trucks Series is the return of Ram. But they’re not arriving alone. They are prepared for a major shift in their business, as they have partnered with Dana White ’s $38 billion partner, TKO Group Holdings, which owns brands like UFC and WWE under it.

Ram is aggressively increasing its sports involvement with the signing. The sponsorship deal will be visible in three sports giants, gaining the maximum coverage from fans. But that’s not it. The brands are also set to repay their gesture towards Ram.

WWE and UFC to run with the Ram Truck partnership

The TKO Group Holdings encompasses the UFC, WWE, and PBR. Their deal with Ram Trucks is a huge deal for both parties, especially for the latter. As per the sponsorship deal, Ram will becom

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