In a landmark move for both artificial intelligence and the entertainment industry, Disney will hand over beloved characters from Disney, Marvel, Pixar and Star Wars to Sora, OpenAI’s short-form generative AI platform.

Disney announced Thursday it would make a $1 billion equity investment in OpenAI as part of a new three-year licensing agreement with the AI company.

As part of the deal, Disney said it will also receive warrants to purchase additional equity, becoming a “major” customer of OpenAI.

Disney will also integrate OpenAI’s chatbot, ChatGPT, into its employees’ workflow, and aims to collaborate with OpenAI to “build new products, tools and experiences” as part of the agreement.

“This agreement shows how AI companies and creative leaders can work together responsibly to prom

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