BUFFALO, N.Y. — Gov. Kathy Hochul announced Thursday the first-ever legislation to protect consumers and increase AI transparency in the film industry has be signed into law.

According to Governor Hochul, Legislation S.8420-A/A.8887-B requires anyone who produces or creates an advertisement must identify if it includes "AI-generated synthetic performers." S.8391/A.8882 requires heirs or executors to give consent before a person’s name, image, or likeness can be used for commercial purposes after their death.

The state defines AI-generated synthetic performers as digitally-created media that look like a real person. Governor Hochul says there has been an increase in the use of AI generated performers across social media and in digital advertising.

"By signing these bills today, we are en

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