HOUSTON – As Houston gears up to welcome the FIFA World Cup, excitement is building far beyond the stadiums. Local businesses, restaurants, and the tourism sector are preparing for a major economic surge — and Airbnb hosts say they’re ready to cash in.

Greater Houston Luxe, one of the city’s major short-term rental management companies, is already planning for unprecedented demand. The company expects to list some properties at up to 500% above normal rates, adjusting pricing as the tournament approaches.

Designing for a Global Audience

Inside one of the company’s 60 Airbnb listings, the prep work is already underway. Hand-picked décor, professional photography, and a focus on five-star guest experiences are part of the strategy to stand out in what experts call one of the fastest-grow

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