ET Intelligence Group: ICICI Prudential AMC plans to raise up to ₹10,600 crore through an offer for sale by Prudential Corp Holdings. The promoter shareholding will decline to 90.1% from 100% after the IPO. The issue is priced at the upper end of sector valuations, reflecting the company's strong growth in assets under management and a rising investor base. However, the company's performance relies heavily on retail investors and is exposed to market volatility. Given these factors, the issue looks suitable for investors with a high risk appetite and a long-term investment horizon. Business Incorporated in 1993, ICICI Prudential AMC offers portfolio management services (PMS), alternative investment fund (AIF), and advisory services. It is the largest AMC in India in terms of active mutual

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