When Danielle Guizio opened her first bricks-and-mortar store in New York’s SoHo in 2024, she didn’t expect it to rewrite her brand’s entire growth strategy. The tiny, 81 Greene Street space — intimate, high-touch and often lined down the block — became a real-time pulse check on how her customers shop, reshaping how she thought about her product, community and opportunities for scale.

This month, the brand is doubling down on that formula with a new store at Aventura Mall in Miami, the first step in a broader retail rollout that will continue into 2026 with locations in Los Angeles, Dallas and Washington DC’s Georgetown neighborhood.

Danielle Guizio, founder of Guizio. Photo: Courtesy of Guizio

Founded in 2014, Guizio launched her namesake label with a $400 tax refund that she used to

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