Air India has announced the launch of its new India-focused brand campaign, “Change is in the Air”, introducing a fresh creative expression “That’s Air India Now.” The campaign captures how passengers are experiencing the transformation underway across the airline’s domestic network. From refurbished cabins and elevated inflight dining to enhanced digital journeys and the warmth of Indian hospitality, the films spotlight spontaneous reactions of surprise and pride a rediscovery of the national carrier through consumer voices.

Through five films, the campaign showcases how passengers are experiencing the new Air India: refurbished cabins across Economy, Premium Economy, and Business Class; elevated inflight dining with gourmet meals; enhanced digital experiences including Vista Stream infl

See Full Page