Summary • Denim Tears launches its standalone denim label, DENIM BY DENIM TEARS, marking a new phase of creative independence • The debut collection revives the Cotton Wreath motif across Straight and Loose silhouettes in multiple washes

Denim Tears, the brand founded by Tremaine Emory, has announced the launch of its dedicated denim label, DENIM BY DENIM TEARS. After years of expressing its ideas through Levi’s, denim has become a direct symbol of the label’s evolution and creative autonomy. This inaugural release establishes the category’s intent clearly: denim that is unmistakably Denim Tears, rooted in the brand’s cultural storytelling and material sensibility.

The inaugural collection prominently revisits the brand's iconic "Cotton Wreath" motif, first seen in their highly succe

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