• McDonald's "Grinch Meal" with pickle salt fries is a big hit. It's selling out across the US. • The meal hit comes as licensed Grinch merchandise seems more popular than ever. I wondered why. • I think it all comes down to this: He's a meme-able one, Mr. Grinch.

This week, I had a hankering for a healthful meal, so I headed out to McDonald's for a Big Mac. Not just any Big Mac — I wanted the new "Grinch Meal," which comes in a Happy Meal-style box with a pair of Grinch socks, a drink, your choice of Big Mac or Chicken McNuggets, and fries that come with a packet of dill pickle powder, in this context known as "Grinch Salt."

My dreams were cut short in the drive-thru line when the cashier told me that Grinch Meals were all sold out. It turns out, the meal wasn't just sold out at my

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