New drink named most popular in UK research View Image

AU Vodka has been named the UK's most popular ready-to-drink tipple. Consumer research firm NIQ says the business generated an £55,083,747 in sales across 2025.

It marks a 38% annual rise in ready-to-drink (RTD) sales to overtake 256-year-old spirit Gordon's who previously held the number one spot. Co-founder Jackson Quinn said: "Securing the number one RTD position for an entire year is a huge achievement for Au Vodka.

"It's a testament to the strength of our brand, the dedication of our team, and the loyalty of our customers. This moment truly reflects the connection we've built with consumers across the UK."

Co-founder Charlie Morgan added: "To be recognised as the UK's top-selling RTD for 52 weeks straight is incredible.

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