PNN

New Delhi [India], December 12: India is entering a once-in-a-generation beauty renaissance. A new consumer--digitally native, science-curious, ingredient-aware--is rewriting the rules of how beauty is discovered, judged, and adopted. In this rapidly transforming landscape, legacy brands are not merely trying to "extend" into new categories; they are being called to reimagine themselves for a future where trust and science must coexist, and where innovation defines relevance.

For heritage brands, the opportunity is profound: to use decades of credibility as the foundation, and modern scientific capability as the engine, to create the next big wave of Indian beauty.

The Power of Legacy: From Familiarity to Future Authority

Trust has always been the currency of legacy brands .

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