Illicit tobacco trade is a growing threat to India’s economy and public health. In response, Philip Morris India Trading Private Limited (PM India) has intensified efforts to tackle this challenge by combining intelligence-driven action and strategic policy engagement. The organization leveraged market intelligence to map contraband hotspots and assess the penetration of illicit cigarettes while catalyzing industry–government dialogue on transparency, enforcement, and global best practices. These efforts underscore PM India’s commitment to safeguarding supply chain integrity and supporting national priorities in curbing the inflow of illegal cigarettes.

Euromonitor International reports that sales of illicit cigarettes remain high in India, driven by affordability compared to legal cigare

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