San Diego FC charm their soccer-loving city: "The culture has been built"

At first, Paul Brown was hesitant about San Diego FC .

An Englishman who emigrated to Southern California over a decade ago, Brown already had plenty of soccer in his life. He’s a passionate Everton FC backer, active in the Toffees’ local supporters club, and had an established allegiance to Loyal SC, the USL Championship side that operated from 2020-23 but shuttered in advance of SDFC’s arrival.

Yet he was curious, and it helped that enough of the Locals, the Loyal SC supporters group of which he’s been a “day one” member, were interested in rooting for the new MLS team that the group decided to carry on, incorporating into La Frontera SD, the SDFC supporters union, ahead of the expansion club’s 2025 debut. Brown decided to give the Chrome-and-Azul a shot.

New home

Ten months later,