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Adults fall into one of eight walking personalities, including the ‘Social Stroller’ and the ‘Slouch’. A study revealed other common personas as the ‘Fashion-over-Function’ walker who wears bright white trainers to a boggy field, and the ‘Overprepared’ one who thinks of everything, including a flask of coffee and a first aid kit.

Just under a fifth (18%) described themselves as a ‘Scenic Snapper’ who will regularly pause the walk to take a photo of something that catches their eye. The poll of 2,000 winter-walking adults who celebrate Christmas found the typical respondent will go on around six walks over the Christmas period, with 61% 'needing to' in order to burn off t

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