Tyra Banks’s Hot Ice Cream Is Real, and I Tried It

For the last five years, Tyra Banks has been trying to become the glam Willy Wonka of frozen treats, and her attempts to build her ice-cream empire have come in fits and starts. She launched her first brand, Smize Cream, in 2020, which has had brief pop-up runs in places like L.A., Dubai, and Princess Cruise ships. In 2024, Kamala Harris took her nieces to the now-renamed SMiZE & DREAM pop-up in Washington, D.C., cementing it as a very serious site of national diplomacy. In June of this year, Banks took it international, opening her scoop shop’s first-ever permanent location in Sydney, Australia. There, in September, she launched her stickiest idea yet: hot ice cream. She’s also been promoting it with increasingly crazed social posts. “I feel like I’m going crazy!” she says at the star