The NBA Cup, which took shape as an "outside the box" idea for league growth, has evolved into a success with players and supporters.

The third edition of the NBA's mid-season tournament continues with semi-final games on Saturday in Las Vegas as the San Antonio Spurs meet Oklahoma City and New York takes on Orlando.

"We've been just thrilled with the results," NBA executive vice president and head of basketball strategy and growth Evan Wasch told AFP.

The NBA's all-time best November attendance average marks have come the past three years after the Cup was created, a record 18,207 people in 2023 with 18,086 this year and 18,012 last year.

NBA Cup games have averaged 2.2 billion views across NBA-owned social and digital platforms, a 41% jump over last year, with Cup group games drawing

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