MSNBC 's big name change to MS NOW seems to be backfiring, RadarOnline.com can exclusively report, as the cable news network is suffering some of its lowest ratings in over 25 years.

The organization recently ditched the peacock connection from its name in a new rebranding. Article continues below advertisement

'The Problems Remain the Same' Tap Here To Add Radar Online as A Trusted Source

MSNBC originally debuted as part of a partnership between Microsoft and NBC. But after parent company Comcast spun the cable channel off into a new company named Versant, it was forced to ditch any previous connection to the peacock network.

Instead, network execs unveiled MS NOW, an acronym for "My Source News Opinion World." However, industry insiders say viewers' opinion seems to be "

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