At the India’s Most Powerful Women in Business Awards 2025, Anupriya Acharya, CEO of Publicis Groupe, South Asia, shared valuable insights during the session titled The Big Consumer Evolution. This enlightening conversation unpacked how data, digital platforms, creativity, and purpose are reshaping the way businesses engage with consumers.

In her discussion, Acharya emphasised the rapid transformation of India’s consumer base, underscoring the significant shift from traditional marketing to more personalized, platform-driven strategies. "Today’s consumer is truly global," Acharya remarked, noting how the boundaries between markets have dissolved thanks to a data-first world and the prevalence of social media and digital platforms. She pointed out that the digital natives of India, particu

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